Entry Strategy: Bangladesh Digital Signature Industry

Digital Signature electronically authenticates the author of any document. It encrypts documents with digital codes which is almost impossible to duplicate.
For example, a CEO can provide approval to any project through email with digital signature. Digital Signature ensures that the email is not altered in the way and the CEO cannot deny his approval.

Digital Signature Industry of Bangladesh

Digital Signatures are provided by Certifying Authorities (CA). As Bangladesh Economy is growing and getting digitized, need of digital security is also increasing. Here is the current situation.
Digital signature is controlled by Controller of Certifying Authorities(CCA) that was established in 2011. National Information & Communication Technology Policy- 2009 provides directions to introduce Digital Signature earlier. It is regulated by Information and Communication Technology (Amended) Act, 2006.

66% vs. 6:
A research revealed that internet adoption in business will be around 66% by 2020 in Bangladesh where as only 6 licensed firms are providing digital signature service here in Bangladesh. Those are listed below.

Name Established
Mango Teleservices 2008
Flora Telecom 1997
Data Age Ltd. 2002
Computer Services Ltd. 1987
Bangla Phone Ltd. 2004
Dohataech New Media 1992

Vision 2021:
Government dream to empower Bangladesh as “Digital Bangladesh”.

Prospect of Digital Signature in Bangladesh

Bangladesh is projected to be the 23rd largest economy in 2050 in terms of GDP PPP. Digitalization will be the major driving factor for such development.

  • Everything is going Digital. So digital signature is needed to meet the demand
  • Credibility is declining, everyone wants prove of Authenticity
  • Traffic jam, political crisis etc. are driving video-conference based meeting and email based approval or documents signing
  • Digital signature is treated as Access to global business path,being at home
  • The importance of advanced digitalized way forward is creating a positive attitude among the fist growing business.
  • Online/real time authentication and data integrity being highly influential to grow e-commerce faster.

Market Entry Strategy: Bangladesh Digital Signature Industry

Porter’s Five Forces Analysis and PEST analysis guide the market entry strategy of a company. Here is the key points of those two analyses.

PEST Analysis of Bangladesh Digital Signature

Political Environment:

  • Digitalization is a key demand to Govt.
  • Political parties believe in digital advancement
  • Both public & private business organization are transforming to digital

Economic Environment:

  • Digital mechanism enhancing the business wheel
  • Government support leads to grow sharply
  • International acceptance of local experts enhance credibility

Social Environment:

  • People are willing to be digitalized
  • Social life is highly influenced
  • People are focusing on authenticity in their economic life being more fast

Technological Environment:

  • Technology is advancing more rapidly
  • More secured way to fastest customer service prevails
  • New technologies enhancing the security and trustworthiness in delivering best services

Porter’s Five Forces Analysis of Bangladesh Digital Signature

Threat of Entrant:

  • Lack of awareness
  • Low Product differentiation
  • Higher Capital requirement
  • High Government Control

Power of Buyers:

  • Credibility and authenticity in Demand
  • Switching options are many

Threats of substitutes:

  • Substitutes in many forms: Local agents, physical access etc.
  • Substitute has better value: physical verification and authentication, low legal constrains etc.

Power of Suppliers:

  • ISP providers, Internet agents, Affiliates & Govt. demands Quality at affordable cost

Competitive Rivalry:

  • Few pioneer organizations are holding reputation and market share globally
  • Security is Key Different

In summary, there is high business scope in this industry of Bangladesh. The market players or any new entrant needs Structured organization, State of the art technology, Strong marketing team and most of all in-depth customer Support to be successful in Bangladesh Digital Signature Industry.

I will discuss on the Marketing Strategy of this industry in next article, stay tuned.

You can check my post on Digital Economy of Bangladesh.

Kalpataru Biswas

I am a Marketing Manager specialized on digital media. I am experienced in Content, Search & Social Media Marketing as well as Digital Advertising. I have worked for eCommerce and IoT products. Analysis is the backbone of planning and executing. I am expert in Google Analytics, SQL, Access and Excel for making data driven decision.

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